Sustainable Automation Journey

Individualization describes the process of individualism. The idea of individualism is to embrace the intrinsic worth of the individual. Instead of being just a member of a herd or group, individualism requires self-reliance and independence from individuals.

One core element of individualism is autonomy. In contrast to the past, where institutions were the only source of information, and norms were the only way to live a virtuous life, nowadays, information is democratized, and institutions lose their standings. The created wealth and a higher educational level lead to a higher degree of autonomy for the individual.

The autonomy results in the pluralization of lifestyles which is supported and accelerated through technological progress. Since humans are more aware of the fact that they can shape their own lives, they also demand this from their employers. For employers, this means that they have to develop their employees individually. Different people mean various requirements but also different expertise for the employer.