Sustainable Automation Journey

Marketing and communications (external as well as internal) play the role of a megaphone during the transformation process. Therefore, this department needs solid narratives to ensure that all initiatives are communicated well. The most important action points for this department are summarized below.

• Create a strategy on how to communicate your ESG reporting internally and externally.
• Call for contribution to transformation relevant topics within your organization.
• Find your positioning to the trends and developments that are currently discussed within society.
• Help your human resource department when communicating new job descriptions, especially those who are related to the transformation.
• Help other internal departments to communicate change and transformation within the organization.