Sustainable Automation Journey

TRANSFORM by communicating change transparently. As you already learned in this document, communication is key, especially when you are facing a big change and want to transform the organization. Transparency can lead to more efficient decision-making and will boost your employees’ confidence.

Starting with: Find channels that work for your communication towards the employees and other stakeholders. Try to create a ‘We-Feeling’ and show everybody that they are important and can make a difference in the upcoming change.

Measures & Initiatives: Use a newsletter, information sheets, internal communication tools, or company events to communicate that your organization will take part in the challenges we are facing as society and that you want to meet all expectations regarding sustainability. Besides the communication with internal stakeholders, the external stakeholders also expect transparency from you. Create a sustainability (ESG) reporting regularly and update it yearly (or quarterly). Additionally, publish articles on social media or use other external communication tools. The Sustainable Development Goals (SDGs) are also a good instrument to motivate (internal and external) initiatives. You can report on this one, too.

Feedback on progress: Get internal feedback directly in feedback rounds or establish a mechanism, where you can be reached from employees with honest feedback. It is important that you find out if your communication resonates well with employees or if they feel left behind. For feedback on ESG reporting or other outside communication, you should consult experts to assess and improve it if necessary.